CELLR - WELCOME TO THE CONNECTED CUSTOMER
04/12/2021
BRAND FILM
CREDITS:
Director, producer & Editor: Chris Martin
DoP: Duane Orriss
Client: Cellr
Agency: Rhythm Content
AC: Sanjay Chaulagai
Gaffer: Balmik Chaulagai
PA: Leanne Morgan
Voice: Justin Braine
Sound mix: Justin Braine
CREDITS:
Director, producer & Editor: Chris Martin
DoP: Duane Orriss
Client: Cellr
Agency: Rhythm Content
AC: Sanjay Chaulagai
Gaffer: Balmik Chaulagai
PA: Leanne Morgan
Voice: Justin Braine
Sound mix: Justin Braine
Cellr is a wine-tech start up company with an innovative approach to wine distribution, education and counterfeit protection. The brand uses a patented RFID microchip packaging solution that connects customers to a mobile app. This application can be completely customised for each bottle of wine and allows users to check its authenticity, see tasting notes, ingredients and many more interesting tools.
This project was a great chance to put my twist on the regular startup commercial that has been done a million times. These videos are usually educational, doco-style videos explaining the product over the top of corny stock footage like time lapses of city’s or people in a lab. Instead, we treated this like an high end tech commercial. Short and sharp – enough to inform the viewer but engaging enough to get them searching for more information.
This project was a great chance to put my twist on the regular startup commercial that has been done a million times. These videos are usually educational, doco-style videos explaining the product over the top of corny stock footage like time lapses of city’s or people in a lab. Instead, we treated this like an high end tech commercial. Short and sharp – enough to inform the viewer but engaging enough to get them searching for more information.